My background in advertising is a broad one... Growing up in the golden age of MTV, music video’s like Madonna’s Frozen opened up a world of insatiable curiosity, and that’s where it all began for me.
I began as a PA for live-action Production from the age of 18; while on-set I was introduced to Visual Effects. Excited by the creative possibilities of Compositing, I moved my focus to Post-Production at world-renowned Visual Effects facility The Mill, London. In 2002 I re-located to NY to pursue my MFA in Design and Technology at Parson's School of Design. After graduating I begin the invigorating road of VFX compositing at The Mill, NY.
As years passed I realized that my true love was breaking down creative problems and understanding how something is made - not necessarily implementing the solutions. So, I made the switch over to Production at industry leading character animation studio Psyop, and have been producing since 2011. Moving to design studio Trollbäck + Co in 2015, I expanded my skill-set to produce a wide range of design projects: Branding and Identity, Show Graphic Packages, Opening Title Sequences, and Live installations.
The future for me, despite the medium, is creative problem-solving and collaboration. I would like to work on more mixed-media films which combine traditional craft with digital capabilities..this would entail getting dirty with more hands-on experimental, stop-motion and live-action shoots. Additionally interactive installation design is very exciting - bringing code and human interaction into the mix opens up whole new worlds and circles back to my Design and Technology roots at Parsons. My simple aim is to be part of a tight collaborative team where the trust between director and producer creates beautiful things.
Currently I'm seeking more socially-conscious, long-form and tactile projects to build in my passion for humanity, current events and making things, into my life’s work. I love traveling, I make ceramics and give great hugs.